Tanda Tangan Digital Campaign

The client

Indonesia’s Ministry of Communication and Informatics (Kominfo) set out to introduce digital signatures to the public.

What we made

We designed the “Hello Tanda Tangan Digital!” campaign materials, including an isometric diagram of the digital signature ecosystem that shows how certificate authorities, electronic certificate issuers (PSrE), users and institutions fit together.

• The cover. A finger touching a glowing target, under the campaign line “Hello Tanda Tangan Digital!”
• The ecosystem diagram. PSrE supervisors, certificate issuers, the PSrE certification body, and users signing on mobile, web apps and in institutions, connected by color-coded arrows.
• A simple legend. Four colors for the four relationships: CA recognition, issuing electronic certificates, registration and audit.
• One visual system. Blue-to-violet gradients, waves and a pulse line that run through every page.

How we approached it

Digital signatures rely on a chain of trust most people never see. Drawing it as an isometric map, with buildings for institutions and people for users, turns a regulation into something you can follow with your finger.