TaniMilenial Application

The client

TaniMilenial is a platform for farming, fisheries and livestock, with the tagline “Ragam solusi untuk petani di era digital” (solutions for farmers in the digital era). It was made for Indonesian farmers, fish farmers and livestock keepers.

What we made

With Clicks&Co, we built its Android app, which was published on Google Play.

• Kebun Saya (My Farm). Farm management for a farmer’s own plots, with statistics.
• Info Pasar (Market Info). Current market prices, so a farmer knows what a harvest is worth before selling it.
• Articles and videos. Practical know-how for farming, fisheries and livestock.
• Store. Farm supplies in the app, with promotions such as discounted fertilizer.
• Bonus balance. A Saldo Bonus balance, shown at the top of the home screen.

How we approached it

The app was made for people who spend their day in the field, not in apps. So the home screen puts every feature one tap away in a grid of large icons, the bonus balance sits right at the top, and each section uses plain words a farmer already uses, like Kebun Saya and Info Pasar, instead of app jargon.