Calvin Kain

The client

Calvin Kain is a hijab and scarf label with collections such as Printed, CK Couture, Jumbo Syar’i and Plain.

What we made

Together with Clicks&co, we built its online store: a storefront that presents each collection through seasonal campaigns like the Summer Collection, with product pages, a cart and customer accounts.

• Collections up front. Printed, CK Couture, Jumbo Syar’i and Plain each have their own place in the menu, right under the logo.
• Campaigns. A full-width slider for each season’s campaign, such as the Summer Collection of June 2020.
• Shop. Product pages, a cart, customer accounts and the store’s terms.
• Brand pages. About, services, contact and a Diary.

How we approached it

Scarves sell on how they look in motion, so the storefront lets the photography do the work: a soft cream and gold palette, a centered gold C monogram, and campaign images that run the full width of the page. Shoppers usually know which line they want, so the collections sit in the second row of the menu instead of behind a products page.