Astra International ESR Info & Tips

The client

Astra International is one of Indonesia’s largest business groups.

What we made

ESR Info & Tips is an illustrated book in Astra’s AGC Series covering safety and health, the environment, general information and social responsibility. We designed it around two characters, Mr. Green and Mrs. Friendly, so the guidance reads like a friendly conversation instead of a manual.

• Two characters. Mr. Green, a site worker in a hard hat and overalls, and Mrs. Friendly at her office desk, so the book speaks to people in the field and in the office.
• The cover. A bright yellow cover with the title in bold blue, the two characters, and the four topics listed along the bottom.
• Digital edition. Shown here as a digital book on a tablet.

How we approached it

Safety and environment guidance is easy to skip when it reads like a policy document. Giving it two familiar faces turns each tip into something a colleague would tell you, and the cheerful colors make it a book people actually open.